Promo Campaign for “Treasure Party: Puzzle Fun!”
I worked on the video ad campaign for PlayQ’s mobile game “Treasure Party,” creating high-quality promotional videos for user acquisition across multiple platforms.
My Contributions:
- Promotional Videos: Produced 100+ mini-game-inspired video ads and trailers for Facebook, Instagram, YouTube, Google Play, and the App Store.
- Full Video Production: Managed storyboarding, animation, and sound editing, ensuring brand consistency.
- Creative Strategy: Contributed 100+ ideas in brainstorming sessions, enhancing campaign performance.
- Techniques and Tools: Used After Effects, Blender, Premiere Pro, and Photoshop for polished, high-impact visuals.
This campaign boosted engagement and user acquisition, reinforcing the game’s market presence.
Promo Campaign for “Charm King”
I worked on the video ad campaign for the mobile game “Charm King,” released in 2014. This match-3 puzzle game features a whimsical fairy tale theme, where players embark on a journey through enchanted lands, solving puzzles and collecting charms.
My Contributions:
- Promotional Videos: Produced 150+ engaging video ads and trailers for Facebook, Instagram, YouTube, Google Play, and the App Store to boost player acquisition.
- Full Video Production: Managed storyboarding, animation, and sound editing, ensuring all content aligned with the game’s branding.
- Creative Strategy: Contributed 150+ creative ideas during brainstorming sessions, optimizing ad performance and engagement.
- Techniques and Tools: Used After Effects, Premiere Pro, and Photoshop to create high-quality, visually appealing promotional content.
This campaign significantly enhanced the game’s visibility and user engagement, reinforcing its strong presence in the mobile gaming market.
Promo Campaign for “Color Party: Paint & Puzzle”
I worked on the video ad campaign for the mobile game “Color Party: Paint & Puzzle,” released in 2022. This match-3 puzzle game blends creative painting mechanics with classic puzzle-solving, allowing players to color various images as they progress through levels. creating engaging promotional videos under tight deadlines while utilizing minimal assets.
My Contributions:
- Promotional Videos: Produced high-quality ad creatives and outros with limited assets, ensuring visually appealing and effective content.
- Efficient Production: Managed fast turnaround times, optimizing workflows to deliver engaging animations quickly.
- Creative Problem-Solving: Developed innovative visual storytelling techniques to maximize impact despite asset constraints.
- Techniques and Tools: Used After Effects, Premiere Pro, and Photoshop to create polished, high-performing visuals.
This campaign successfully enhanced the game’s visibility, ensuring strong engagement and a compelling user acquisition strategy despite minimal resources.
Promo Campaign for “Alliance: Heroes of the Spire”
I worked on the promotional campaign for Rumble Entertainment’s strategy RPG “Alliance: Heroes of the Spire,” released in 2017, a game where players collect and upgrade hundreds of unique heroes across different factions, each with distinct abilities and roles in battle,**, creating engaging visual assets to enhance user acquisition and engagement.
My Contributions:
- Promotional Videos & Banners: Designed video ads and static creatives for social media and in-game promotions.
- Visual Consistency: Ensured all materials aligned with the game’s brand identity and strategy-focused gameplay.
- Techniques and Tools: Used Photoshop, After Effects, and Premiere Pro to create high-quality marketing assets.
This campaign successfully boosted player engagement and reinforced the game’s competitive, strategy-driven appeal.