Promo campaign for the “Stormfall: Rise of Balur” game.

I had the opportunity to work on the promotional campaign for Plarium’s mobile MMO “Stormfall: Rise of Balur” (2016) featuring actress Megan Fox as the character Amelia Delthanis.

My Contributions:

• Facebook Banners (2016): Designed banners for Facebook, using a fantasy-inspired palette of browns, greys, dark blues, and fiery dragon elements, capturing the game’s medieval atmosphere and Megan Fox’s character.
• Instagram Carousels (2017): Created four-part carousel ads, leveraging sequential storytelling to enhance engagement with Megan Fox’s in-game persona.
• Mobile Wallpaper: Designed a high-quality wallpaper for mobile devices, maintaining the game’s dark fantasy aesthetic while ensuring optimal resolution and usability across different screen sizes.
• Techniques and Tools: Used Photoshop for digital painting and compositing, integrating character art with atmospheric backgrounds for a cohesive and immersive visual narrative.

This phased approach allowed us to maximize social media impact, adapting to new platform features to boost the game’s visibility.

Promo campaign for the “Nords: Heroes of the North” game.

“Nords: Heroes of the North” was released in 2015, a fantasy MMORTS that blended humor, strategy, and vibrant visuals. The promotional campaign focused on highlighting the game’s mobile platform (iPhone, iPad) and its fun, engaging gameplay through 1200×627 Facebook banners.

My Contributions:

• Facebook Banners (2015): Designed banners showcasing the ease of playing anywhere, whether on a subway ride to work or relaxing at home, emphasizing the game’s mobile accessibility.
• Visual Style & Engagement: Used a vivid, bright color palette to reflect the game’s energetic and humorous tone, appealing to both casual and strategy players.
• Techniques and Tools: Applied Photoshop for digital painting and compositing, carefully composing dynamic scene layouts to craft bold, high-impact visuals.

This campaign boosted the game’s visibility on Facebook, contributing to its recognition as one of Facebook’s Best Web Games of 2015 and demonstrating how strategic design and storytelling make mobile game marketing more engaging.

“Throne: Kingdom at War” – High-Profile Sports Campaign

I worked on a high-profile promotional campaign for Plarium’s strategy MMO “Throne: Kingdom at War” (2017), combining the intensity of medieval warfare with the energy of professional sports. My concept was to blend elite athletes with the game’s medieval battle theme, creating a bold and dynamic visual narrative. The campaign featured four renowned athletes—Silva, Ovechkin, Torres, and Anderson, each embodying the spirit of battle and competition.

My Contributions:

• Key Visual Development: Designed a series of banners for social media, integrating sports and medieval combat elements. Fire arrows, symbolizing precision, speed, and power, shot through the scene, highlighting the athletes’ dynamic movements. Behind them, burning castles intensified the battle atmosphere.
• Slogan Development: Each athlete had a unique “That feeling when you…” slogan (e.g., “That feeling when you win,” “That feeling when you nailed it”), connecting sports triumphs with strategic victories in the game. These taglines reinforced emotional engagement—a key factor in successful promo campaigns.
• Techniques and Tools: Used Photoshop for compositing and retouching, seamlessly integrating fire effects on sports equipment (hockey stick, ball, sword) to merge sports action with medieval warfare. Adjusted lighting, shadows, and textures to ensure a cohesive, high-impact composition.

This campaign successfully bridged two passionate audiences—sports fans and strategy gamers — through powerful visuals and storytelling. The combination of elite athletes, battle elements, and action-packed slogans made it one of the most memorable campaigns for “Throne: Kingdom at War.”

Promo Campaign for “Sparta: War of Empires”

I had the opportunity to work on the promotional campaign for Plarium’s strategy MMO “Sparta: War of Empires,” released in 2014. Set in ancient Greece, the game immerses players in large-scale battles, alliance building, and strategic warfare.

My Contributions:

• Iconic Spartan Banner: Developed a highly successful banner featuring a group of Spartans, which gained popularity and was resized into multiple formats, becoming the icon on the game’s Wikipedia page. The main character was created by compositing game art and stock photos, requiring extensive digital painting to enhance details—adding expressions, body elements hidden by armor, and missing textures due to the lower detail of original 3D models.
• Website Skins: Designed custom website skins, ensuring the game’s visual identity remained immersive and cohesive across promotional platforms.
• In-Game Event Pop-Up Banner: Created a themed in-game event pop-up banner for a St. Patrick’s Day event, incorporating festive elements while maintaining the game’s historical and battle-driven aesthetic.
• Techniques and Tools: Used Photoshop for compositing, retouching, and digital painting, enhancing character realism, textures, and atmospheric effects for a compelling promotional impact.

This campaign contributed to brand consistency across marketing and in-game assets, reinforcing the game’s epic and immersive feel while engaging players through strategic visual storytelling.

Promo Campaign for “Soldiers Inc: Mobile Warfare”

I had the opportunity to work on the promotional campaign for Plarium’s military strategy MMO “Soldiers Inc: Mobile Warfare,” released in 2016. Set in a near-future war zone, the game immerses players in large-scale tactical combat, featuring cutting-edge military technology and intense strategic battles.

My Contributions:

• App Store & Google Play Graphics: Developed the entire visual presentation for App Store and Google Play, ensuring a high-quality and compelling storefront experience.
• High-Resolution Key Visuals: Created a massive 10,360 x 1,800 px artwork (divided into four 2590×1800 px sections), depicting a military base with military characters, vehicles, training grounds, and combat equipment.
• Interactive Scrolling Experience: Designed each slider to be visually engaging individually, while ensuring they seamlessly connected into one large cohesive composition. The final slide featured a fragment of an intense battle, building excitement and encouraging users to scroll to the end.
• Game Icon Design: Crafted a high-impact game icon, ensuring clarity, recognizability, and appeal across different screen sizes.
• Slogan Development: Created text slogans for each slider, reinforcing the game’s military theme and action-packed gameplay while guiding users through the scrolling experience.
• Techniques and Tools: Used Photoshop for digital painting, compositing, and high-detail rendering, carefully balancing realism, depth, and storytelling in each segment.

This campaign successfully enhanced the game’s digital presence, ensuring an engaging first impression for potential players and maximizing user interest through dynamic visual storytelling.

Promo Campaign for “Terminator Genisys: Future War”

I had the opportunity to work on the promotional campaign for Plarium’s sci-fi strategy MMO “Terminator Genisys: Future War,” based on the iconic Terminator franchise. Set in a post-apocalyptic world, the game immerses players in a war between human resistance fighters and Skynet’s robotic forces.

My Contributions:

• Facebook Banners: Designed 1200×627 Facebook banners, adhering to the game’s established style with vivid red elements inspired by the glowing eyes of Terminators, emphasizing the intensity of the human vs. machine conflict.
• Visual Consistency: Ensured that all creatives seamlessly matched the existing art direction and branding, maintaining high-quality standards across all promotional materials.
• Techniques and Tools: Used Photoshop for compositing, digital painting, and retouching, ensuring that the lighting, color balance, and dynamic elements aligned with the game’s futuristic war aesthetic.

This campaign successfully contributed to brand consistency and engagement on social media, reinforcing the game’s high-energy, action-packed feel while attracting potential players.

Promo Campaign for “Vikings: War of Clans”

I had the opportunity to work on the promotional campaign for Plarium’s strategy MMO “Vikings: War of Clans,” tailoring visuals specifically for the Asian market. Given the unique advertising trends in this region, I conducted market research to ensure that the banners aligned with local preferences and engagement strategies.

My Contributions:

• Facebook Banners: Designed 1200×627 Facebook banners, applying red and blue tones to enhance visibility and emotional impact, as these colors are commonly associated with luck, power, and success in Asian cultures.
• Market Trend Analysis: Studied successful advertising trends in the Asian market, incorporating elements such as dynamic action scenes, strong visual contrast, and clear, bold messaging—a proven formula for higher engagement in this audience.
• Visual Consistency: Ensured all creatives followed the game’s established art style, while optimizing them for the Asian market’s visual preferences and engagement patterns.
• Techniques and Tools: Used Photoshop for digital painting, compositing, and retouching, fine-tuning lighting, contrast, and effects to maintain a high-impact, visually compelling aesthetic.

This campaign successfully enhanced player engagement in the Asian market, utilizing data-driven design choices to ensure cultural relevance and maximum promotional impact.